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Elements of External City Campaign

Rising Bialystok  - TV ad

 

 


Rising Bialystok - TV ad

Making of

 

 


Radio ad

 

 


BRIEF DESCRIPTION OF THE 2010 EXTERNAL CAMPAIGN

 

We show the new Bialystok - place, which breaks the Polish B stereotype, a place with a wide range offer for investors, tourists and potential residents

 

Change in the Eastern Poland with center in Bialystok. The city opened a new chapter in its history. Progress in the region and opportunities for tourism and investment.

 

Human capital, young, educated, full of energy to work, with passion and heads opened and full of ideas - good location for new technologies, solutions and investment. New Poland.

 


DETAILED DESCRIPTION OF THE 2010 EXTERNAL CAMPAIGN

 

TV

 

TV spot is a metaphor for the East, changes. A beautiful, innocent creature soars up in the sky. The background is the Palace and the unique baroque Branicki gardens.

 

RADIO

 

Form of a radio interview. Freedom of expression for young people about the city they live - study - entertain and plan their future in. People from the spot are: a volunteer, well known designer and an athlete.

 

LAYOUT

 

Sunrise, young people who have perspectives in the East, a modern presentation of the slogan of the campaign. "Rising Bialystok is the main character, the light emerges from the east, in the background is an architectural symbol of Bialystok (Branicki Palace), in front of which stands four inhabitants of the city. Alltogether it refers to the changes taking place in the rising city.

 

METROPOLISH TELESOCJOSTORY

The greatest dream of all mankind, irrespective of race and origin should be saving the fundamental values of the modern world, such as equality, freedom and peace. "
   
Fragment of "Metropolish".

 

Dance and music tells the story of people who wake up in a strange land - after the destruction of the old world. Lost, lonely, terrified, trying to adapt to new surroundings. Each of them finds a role in the new society.A new hierarchy is created . From a shapeless mass emerges a hero who wants to fight the system. Unfortunately, he does not suspect that this is only part of the game, in which always win those who invented it ...

Last Modification:Dariusz Korolczuk 16.08.2010, 10:16
Ringtone with music from TV Ad
Press

 

Billboard

 

Citylight

 

Ad in "Gazeta Wyborcza"

 

 

 

Ad in "Rzeczpospolita"

 

Ad in  "Wiadomosci Turystyczne"